Our story is our passion; our passion is sports! Founded in March 2007, SMG has grown to become Norway’s #1 sport management company.


SMG has represented and partnered up with some of the greatest global sports brands for more than a decade, and can today offer their clients a unique international experience and network. The goal of the company is to protect and continue to grow the values that sports offers, from grassroots to the professional level, by professionalizing the industry and maximizing the potential of the brands that SMG represent.

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Having established many valuable connections between corporations and sports, SMG has been able to fulfill its goal by creating new and powerful opportunities that benefits much more than just the dealmakers involved.

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Today SMG is proud to represent some of Norway's greatest talents and corporate brands, and continues to work hard in order to develop and deliver better services and results to their clients.

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